Chick-fil-A has a strong brand, ranking high amongst its peers in the restaurant industry.
IBISWorld Industry Report on U.S. Restaurants estimates that Chick-fil-A has approximately 3.3% of the Fast Food market, just behind Burger King and well ahead of Dominos Pizza.
Yet Chick-fil-A is growing fast and the brand is currently on track to become the third-largest fast food restaurant in the United States by 2020.
Chick-fil-A consistently earns higher customer satisfaction rankings than any other restaurant.
Chick-fil-A has led all chicken restaurants in a Harris Poll among Millennials for four straight years. Similarly, a Piper Jaffray study on Quick Service Restaurants and teens found Chick-fil-A was highly preferred. “Chick-fil-A regained its position as the most preferred brand among upper-income teens and maintained its position as the second most preferred brand among average-income teens.”
Netbase, reviews brands according to “social engagement and performance factors” and ranks Chick-fil-A 2nd amongst all restaurant brands for its social media mentions, reach and awareness.